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AN ARCTIC TOURISM FRAMEWORK

Care for the Arctic

Tourism businesses across the Yukon already care deeply about the places, communities, and experiences that make this territory unique. Care for the Arctic creates space for the tourism industry to explore what responsible, resilient, and community-minded tourism could look like in the Yukon moving forward.

ORIGINS

A shared Arctic conversation

Originally developed by the Swedish Lapland Visitors Board, Care for the Arctic is a collaborative Arctic tourism framework that encourages destinations, businesses, organizations, and visitors to work together toward a more responsible and resilient future for Arctic tourism.nnCare for the Arctic is designed as a shared framework and ongoing conversation, one focused on practical action, long-term stewardship, and supporting strong Arctic communities.

WHY IT MATTERS

Why it matters in the Yukon

Tourism plays an important role across the Yukon, supporting jobs, businesses, transportation, arts, culture, events, and local economies. At the same time, northern and Arctic regions are experiencing rapid environmental, economic, and social change.nnAs tourism continues to grow and evolve, Care for the Arctic encourages the industry to think about how tourism can continue contributing positively to the Yukon while helping protect the places, cultures, and communities that make the territory unique.

ARCTIC REALITIES

Shared Arctic realities

The Yukon shares many of the same opportunities and challenges experienced across Arctic destinations around the world. Care for the Arctic creates space for Arctic regions to learn from one another while building approaches grounded in local realities, communities, and voices.

  • Rapidly changing environments

  • Remote and northern infrastructure realities

  • Strong Indigenous cultures and knowledge systems

  • Tourism growth balanced with stewardship

  • Community resilience

  • Seasonal economies

  • Protecting what makes Arctic destinations unique

SHARED EFFORT

A combined responsibility

Care for the Arctic is built around the idea that responsible tourism is a shared effort between tourism businesses, industry organizations, communities, governments, and visitors. The initiative encourages practical, place-based approaches that help strengthen the tourism industry while supporting the long-term well-being of Arctic destinations.

01

Responsible travel and visitor behaviour

02

Strong local partnerships and collaboration

03

Community well-being and stewardship

04

Climate-conscious decision-making

05

Support for local economies and businesses

06

Long-term care for Arctic places and experiences

Cfa framework
The Care for the Arctic framework, developed by the Swedish Lapland Visitors Board.
Learn more about the original framework →

IN PRACTICE

What could this look like in the Yukon?

Care for the Arctic is a framework that encourages ongoing conversations around stewardship, responsibility, collaboration, and long-term sustainability across the tourism industry. This could include:

  • Supporting local businesses and communities

  • Encouraging respectful visitor behaviour

  • Strengthening partnerships across the industry

  • Protecting natural and cultural spaces

  • Supporting workforce well-being

  • Sharing knowledge and best practices

  • Creating experiences that benefit both visitors and communities

The goal is to continue to learn, collaborate, and move forward together in ways that support the long-term future of tourism in the Yukon.

JOIN THE CONVERSATION

We want to hear from the industry

Care for the Arctic is intended to be collaborative and shaped by the people, businesses, organizations, and communities connected to tourism across the Yukon. As this conversation continues, TIA Yukon looks forward to working with industry partners to explore what responsible Arctic tourism can look like here.

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